All White Designer Web Agency Logo

Keyword Research: Finding the Right Keywords for Your Website

Published: June 4, 2023
By: Parth
Alphabet beads with text KEYWORD

Keyword research is a vital aspect of any successful search engine optimization (SEO) strategy. It helps you identify the phrases and terms that your target audience is searching for, so you can optimize your website to rank for those keywords. But how do you find the right keywords for your website? In this blog, we’ll discuss the process of keyword research and provide you with tips on how to find the right keywords for your website.

Start with a seed list
The first step in the keyword research process is to start with a seed list. A seed list is a list of words and phrases that are relevant to your website or business. These can be product or service names, industry jargon, or anything else that you think your target audience might use to search for what you offer.

For example, if you run a yoga studio, your seed list might include keywords such as “yoga classes,” “meditation,” “yoga teacher training,” and “yoga retreats.”

Use keyword research tools
Once you have your seed list, it’s time to use keyword research tools to expand your list and find new keywords. There are many keyword research tools available, both free and paid. Some popular ones include:

Google Keyword Planner: This tool is free to use and is a great starting point for keyword research. It provides data on keyword search volume and competition.
SEMrush: This is a paid tool that provides a comprehensive suite of SEO and digital marketing tools. It allows you to research keywords, analyze competitors, and track rankings.
Ahrefs: This is another paid tool that provides keyword research and competitor analysis tools. It also has a comprehensive backlink analysis feature.
Analyze your competitors
Another way to find the right keywords for your website is to analyze your competitors. Look at the websites of your competitors and see what keywords they are targeting. You can use tools like SEMrush and Ahrefs to get a list of your competitors’ top keywords.

Analyzing your competitors can also give you insights into their SEO strategy. You can see what types of content they are creating, what backlinks they are getting, and what social media channels they are using.

Consider user intent
When choosing keywords, it’s important to consider user intent. User intent refers to the reason behind a user’s search. Are they looking to buy something, find information, or compare products? Understanding user intent can help you choose keywords that are more likely to drive conversions.

For example, if someone is searching for “yoga classes near me,” they are likely looking to attend a yoga class in person. On the other hand, if someone is searching for “online yoga classes,” they are likely looking for virtual classes.

Focus on long-tail keywords
Long-tail keywords are longer, more specific phrases that are less competitive than shorter, broader keywords. They may have lower search volume, but they are also more likely to drive conversions.

For example, “yoga classes” is a broad keyword with a lot of competition. However, “yoga classes for beginners in San Francisco” is a long-tail keyword that is more specific and less competitive.

Use Google Autosuggest
Google Autosuggest is a feature that provides suggested search terms as you type a query into the search bar. These suggestions are based on popular searches related to your query. Using Google Autosuggest can give you insights into what people are searching for and can help you find new keywords.

For example, if you type “yoga classes” into the Google search bar, you might see suggestions like “yoga classes for beginners,” “yoga classes online,” and “yoga classes near me.”

Consider seasonality and trends
Seasonality and trends can also have an impact on the keywords that you choose. For example, if you run a gardening website, you may want to target keywords related to gardening in the spring and summer months when people are more likely to be gardening. Alternatively, if you run a website that sells holiday decorations, you may want to target keywords related to specific holidays during the holiday season.

To find seasonal keywords, you can use Google Trends, a free tool that shows the popularity of a search term over time. You can see when search volume for a keyword peaks and plan your content accordingly.

Use keyword difficulty metrics
Keyword difficulty is a metric that shows how difficult it is to rank for a particular keyword. A keyword with high difficulty means that it is more competitive and may be harder to rank for. Using keyword difficulty metrics can help you choose keywords that are more likely to rank.

Some keyword research tools, such as SEMrush and Ahrefs, provide keyword difficulty metrics. Google Keyword Planner also provides a competition metric, which can give you an idea of how competitive a keyword is.

Group keywords by topic
Once you have a list of keywords, it’s important to group them by topic. Grouping keywords by topic can help you organize your content and make sure that you are targeting each topic comprehensively.

For example, if you run a website that sells running shoes, you may group your keywords by topics such as “trail running shoes,” “road running shoes,” and “marathon shoes.”

Refine your list
Finally, it’s important to refine your list of keywords. Choose the keywords that are most relevant to your website and have the highest potential to drive traffic and conversions. Make sure that your list includes a mix of broad and specific keywords, long-tail keywords, and keywords with different levels of competition.

In conclusion, keyword research is a critical component of any successful SEO strategy. By starting with a seed list, using keyword research tools, analyzing your competitors, considering user intent, focusing on long-tail keywords, using Google Autosuggest, considering seasonality and trends, using keyword difficulty metrics, grouping keywords by topic, and refining your list, you can find the right keywords for your website and improve your search engine rankings

Share this blog

Subscribe To Our Newsletter

Get updates and learn from the best.

More To Explore

Get Found!

Don’t play hide and seek with people who are searching for you

Lorem ipsum dolor sit amet, consectetur adipiscing elit.